So those advertising dudes famous for groundbreaking beer adverts such as The Big Ad and Flashbeer, have come up with yet another similarly outrageous advertising campaign for Carlton Draught. As we have come to expect from these guys, probably Ant Keogh and Grant Rutherford, the ad is very ostentatious and will, i am sure, sell quite a lot of booze to yobbos. Since leaving George Patterson Y&R and following Creative Director James McGrath over to Clemenger BBDO quite a while ago now, i think this might be the first major campaign for Carlton Draught they have done. I could be wrong however, no one really tells me anything hah!
Anyway, here it is. In great viral tradition i think peeps over at Clems must have just been told today to release it to the masses.
or to see it in all it’s Vividas glory head to the official site.
EDIT:
Full credits:
Agency: Clemenger BBDO Melbourne.
Executive Creative Director: James McGrath
Creative Director (& Writer): Ant Keogh
Creative Director (& Art Director): Grant Rutherford
Agency Producer: Julie Rutherford
Film Director: Paul Middleditch (Plaza films)
Producer: Peter Masterson (Plaza films)
Editor: Peter Whitmore (The Editors)
Digital SFX: Animal Logic
Flame Artist: Angus Wilson
Sound: Park Road Studios. Nigel Scott/Michael Hedges
Fosters Marketing Director: Cameron McFarlane
Account Director: Paul McMillan/Phil Baker/Helen Fitzsimons
Strategy Planner: Paul Reese-Jones
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A very disappointing follow up to the original Big Ad. Shonky production values (including obvious computer generated sky divers) and a shoddy story line that someehow ended in the home of an elderly couple). No continuity, no wow factor. Nothing. Bet the Carlton mob are mad.
Actually the skydivers were real, obviously they didnt jump from the beer glass but otherwise they were real, not computer generated. I think the ad is a great ad and very funny.
you reckon? if it was anything like the Big Ad they would of had half a dozen real people then the rest would of been done during post production with Massive or whatever it’s called, the Lord of the Rings guys.
Real skydivers wouldn’t being forming WOW that quick lol.