I haven’t posted anything advertising related for a while. But GPYR has made a couple of corkers lately, this one in particular impressed me.
This is a new ad for Spring Valley Smart Energy called Junk Ballet – featuring a rather large and precarious looking 3D stroboscopic zoetrope. Wikipedia describes a zoetrope as a device that produces an illusion of action from a rapid succession of static pictures.
A 3D stroboscopic zoetrope is something a little different. Using what looks like an old merry go round, they constructed a scene from junk that is 5m in diameter and spins at around 40km/hr. They then use strobe lighting to bring it to life with the end result being an animated 3D scene that is really quite spectacular.
Unfortunately, Patts werent the first to come up with the idea of using a zoetrope in a commercial. You might have seen the huge 10m contraption for Sony Bravia. While Sony is using this 174-year-old technology to draw attention to some new features of the Bravia, Spring Valley are using it to suggest that drinking Smart Engery will give you amazing brain power? Or something. Never mind how silly the Creative Director sounds, he’s actually quite bright.
It has irons flying in and out of washing machines, TV’s, flying books, toilets… what’s not to like!? Not sure exactly how my girlfriends cousin got himself into the ad yet but it doesn’t surprise me huhuh.
Without further ado:
Creative agency: George Patterson Y&R Melbourne
Executive Creative Director: Ben Coulson
Copywriter: Simon Bagnasco
Art Director: Chris Northam
Producer: Luisa Peters
Group Account Director: Mathew Cummings
Account Director: David Shekleton
Account Exec: Damien Miller
Production Company: Revolver
Director: Kris Moyes
Executive Producer: Michael Ritchie
Producer: Pip Smart
Post-Production: Fin Design
Editor: Stuart Reeves at Guillotine
Sound/Music: Simon/Michael Nylon Studios
The making of: