lost in a web
Up there with some of the most unimaginative slogans that advertising wankers have come up with, Let’s Do Amazing doesnt sound like it’s going to be all that amazing. In fact if it weren’t for Rhys Darby I probably wouldn’t find it funny at all. I imagine that his comedy might even be lost on a great number of Americans?
I haven’t posted anything advertising related for a while. But GPYR has made a couple of corkers lately, this one in particular impressed me.
This is a new ad for Spring Valley Smart Energy called Junk Ballet - featuring a rather large and precarious looking 3D stroboscopic zoetrope. Wikipedia describes a zoetrope as a device that produces an illusion of action from a rapid succession of static pictures.
A 3D stroboscopic zoetrope is something a little different. Using what looks like an old merry go round, they constructed a scene from junk that is 5m in diameter and spins at around 40km/hr. They then use strobe lighting to bring it to life with the end result being an animated 3D scene that is really quite spectacular.
Unfortunately, Patts werent the first to come up with the idea of using a zoetrope in a commercial. You might have seen the huge 10m contraption for Sony Bravia. While Sony is using this 174-year-old technology to draw attention to some new features of the Bravia, Spring Valley are using it to suggest that drinking Smart Engery will give you amazing brain power? Or something. Never mind how silly the Creative Director sounds, he’s actually quite bright.
It has irons flying in and out of washing machines, TV’s, flying books, toilets… what’s not to like!? Not sure exactly how my girlfriends cousin got himself into the ad yet but it doesn’t surprise me huhuh.
Without further ado:
Full credits:
Creative agency: George Patterson Y&R Melbourne
Executive Creative Director: Ben Coulson
Copywriter: Simon Bagnasco
Art Director: Chris Northam
Producer: Luisa Peters
Group Account Director: Mathew Cummings
Account Director: David Shekleton
Account Exec: Damien Miller
Production Company: Revolver
Director: Kris Moyes
Executive Producer: Michael Ritchie
Producer: Pip Smart
Post-Production: Fin Design
Editor: Stuart Reeves at Guillotine
Sound/Music: Simon/Michael Nylon Studios
The making of:
New Intralot spot by George Patterson Y&R called The Luck Factory. It’s pretty strange and it is also pretty adventurous for a new advertiser, but i kinda like it. Take a look!
You probably know of this ad for the AFL from a couple of months ago. Well a bit of a piss take has popped up on youtube done by the AKTIFMAG dude.
Here is a new ad for you all. This is The True History of Australia. Never mind the history books!
Enjoy!
So! After yonks and yonks of just sitting there quietly and very slowly making me a millionaire (hah!) with Google Adsense ads, I have decided to relaunch the Million Dollar Website.
As many of you may recall this is a site i created to blatantly ride the coattails of Alex Tew, who on August 26 2005, created a website called The Million Dollar Homepage. This sparked a media frenzy in the months to come. I myself was almost a part of this frenzy after i was contacted by a reporter for the Financial Review for an interview, but alas for reasons i can’t recall the the interview fell through.
The idea was simple, and it worked exceedingly well, taking only 5 months for the last pixel lot to be sold. This last lot was actually auctioned off on eBay for a total of $38,100.00 USD. He had made a grand total of $1,037,100 USD by the end. Amazing. I have made… a smaller amount, not by selling pixel space but purely by advertising revenue. It has actually paid for the hosting of all my sites for the next 2 years! Quite good i think haha!
So, head on over and hit me up for some free advertising for your website!
So the creatives here at George Patts came up with an ad i like! Slow motion water balloon popping isnt a new idea but it looks damn cool and this ad is reet classy.
Good work Jim and Cuz and crew.
Is that the Vic Hotel sign?
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