Monthly Archive for July, 2008

wordpress 2.6 is out eh

might upgrade.

might kill my blog.

might find out in a few mins.

h

what is your website worth?

Found this page today, www.websiteoutlook.com.

EDIT: for some reason that site is down now! lol wouldn’t you know it.

How does it work? From the site:

Websiteoutlook contains a collection of actual number of pageview from other websites. The visitor data is combined with information about number of links that point towards the site, country, Alexa ranking and other data that is available on-line. All this information has been used to make a formula that uses the information that is available on-line to estimate the number of pageviews, its worth and possible daily income that the site has.

For lols i tried my million dollar website:

http://www.websiteoutlook.com/www.milliondollarwebsite.com.au

Net Worth : $1810.4 Last updated Today
Daily Pageview : 354
Daily Ads Revenue : $2.48

Pretty accurate! Give it a try.

ClickTale – In-Page Web Analytics

Look at this!

www.clicktale.net

Basically is records visitors to your website as a video so you can play it back and actually see how they navigated around the site, what they clicked on, heat maps etc.

I installed it on one of my sites and it actually works! its very scary. You can see exactly how they moved around your site, what links they click, how long they stay on a particular site, their navigation paths, everything!

It is FREE at the moment to sign up and what you get is 100 recordings a week. You tell it how many visitors you are currently getting, how many page views a visit etc and it picks the optimum recording frequency. Obviously this doesn’t record everyone but it gives you a fair idea of what is going on.

Amazing for anyone trying to optimize their website performance to improve web usability, conversions and revenue.

crazy

iphone pwnage tool in action

Affiliate Marketing

Many of you would have heard of affiliate marketing, even if you haven’t you can probably figure out what it is. Basically it is a web-based marketing practice in which a business rewards one or more affiliates for each customer brought about by the affiliate’s marketing efforts.

So as an affiliate, you find a product that you think you can sell of behalf of the products creator, and if successful you will receive a sales commission. These commissions are generally in the are of 1% to 100% of the price of the product, usually 50% or 75%. If selling a recurring billing product as a subscription, affiliates will earn commission for each rebill. So as you can see, it can be an extremely lucrative business.

There are a few tactics that affiliate marketers will use in order to drive traffic to the products sales page, the main one being Pay Per Click (PPC) advertising such as Google Adwords, or Yahoo! Search Marketing.

Recently Google has changed their rules a bit and you can no longer link directly to an affiliate link on your ad, however there seems to be quite a bit of that going on today. So in order for your PPC ads to work, you will need to create some kind of landing page from where prospective customers can then click on your affiliate link. One such was it to create what is called a review page.

Here is an example of a review page for some weight loss products.

http://www.reviewcb.com/remedies/lose-weight.html

As you can see, it is a simple page with two product reviews. The point of this is to attempt to convince the user to click through on the affiliate link to the sales page of the product. Once they have done that it is totally out of your hands, so obviously it is important to chose a product with a great sales page.

Chris McNeeney or Chris X as he like to be known, has just released a product called Google Nemesis. This is attempting to help wannabe affiliate marketers get ahead of the rest by implementing some clever keyword tracking technology, along with some ready made review page templates. That page i linked to up there was made with this product. He has demonstrated a number of pages he created using Google Nemesis that are pulling in well over $1500USD a day.

Once you have this review page setup, you can then start your Adwords campaign and see how convincing you have been with your reviews. This could end up costing you a fortune for nothing, as all those clicks are costing you money and if they do not complete the process you have lost that lead forever.

Another way is to build a list of subscribers that you can market directly to again and again. This is not easy and takes a great deal of time to build a list of substantial size. If you have a huge list of say, 50,000 subscribers, and 10% of those buy the product you marketed directly to them you can see the huge amount of commissions you will receive just from sending one email.

In order to build a list you need what is called a ‘squeeze page’. This is a page that is used to grab peoples attention with a free offer of some sort, then convince them to put a name and an email address in to get said free offer. It could be an ebook or something like that.

Here is an example of a squeeze page.

www.milliondollarcommissions.com

What you see is it is offering a free ebook and has an ‘opt in’ form at the bottom. This way you can get the visitors information and it is yours to keep until they unsubscribe or the email dies etc. You can probably somehow work these two techniques together then that would be very beneficial to you indeed.

I am interested in this business so will come back to the topic again. In the meantime here are some links you might be interested in:

www.djknemesis.com
www.affiliatemarketershandbook.com
Brad Callen’s Adwords Made Easy

blog SEO

I have made a few changes to the inner workings of the blog in order to see if it increases the amount of traffic i get. At the moment there are half a dozen posts that really draw the crowd in and i’m trying to figure out exactly what people are looking for and why they would end up on my blog.

So the permalinks have changed, installed a related posts plugin and also some Google trickery has been done on the back end. Will see how it goes!

inside the iphone 3g, kiwis

So the fine people on the island of New Zealand were the first people in the world to get their mits on the new iPhone 3G today, and of course, the first thing they do is dismantle it and spread it out on a table for all to see. Why? They are nerds.

http://live.ifixit.com/Guide/First-Look/iPhone3G

The queue outside the new Telstra shop in Melbourne CBD is massive. People who got there at 5am have only just got one, it is now almost 9am. Optus have gone through 14 people in an hour and a half and they only got 80 handsets!

Blimey.

google trends, dubstep vs drum n bass

So, i had a quick look on google trends just now for a laugh, and it revealed to me not only that Google really is obsessed with stats, but also that dubstep is kicking drum & bass’s arse.

If you study the chart above, you can see a distinct decline in drum n bass’ popularity. If i was a nerd, i would probably draw some lines indicating the steady downward trend. Luckily for you i am a bit of a nerd so you can find said lines on this picture, here.

There is no search data for dubstep before 2005, and a small trickle of news related data from early 2004 when the sound was quietly gaining worldwide attention. But it’s at the start of 2006 it really starts to take off and not until around November 2007 dubstep, as a search term takes the lead. This corresponds with a sudden surge in news reference volume, where it pushed above drum n bass briefly, causing the search term to reach upward and break through.

Other search terms yield similar results. All pointing toward the decline in the number of people searching for dnb related terms.

Here you can see, again there is absolutely no search data before 2005. Those letters represent news results corresponding to the search terms, which is pretty nifty. The start of Q4 2006 is marked by this article in pitchfork by Blackdown’s Martin Clark.

Here are some results broken down by region. You can see the UK dominating on both.

Oddly enough, New Zealand with a population of something like 3million people, has the second spot. They love it.

Anyway, i’m kinda sick of typing lol. So you can see all this live on Google Trends site here. You do have to sign in to Google to see the extra stuff.

Now after i started typing this i had a bit of a look at how Google Trends works, all this probably isn’t actually what i am interpreting it to be, taking into account scaling etc. But its nice to speculate a bit!

20×200

So I’ve just stumbled on this site called 20×200. What it is is a site that brings together artists and people who would very much like to buy that art in a simple and extremely cheap fashion.

We introduce two new pieces a week: one photo and one work on paper. Each image is available in three sizes.* The smallest size is reprinted in the largest batch – an edition of 200 – and sold at the lowest price – $20. Hence the name 20×200. (200×20 just didn’t sound as good.) We also offer bigger prints for bolder collectors – medium-sized editions of 20 for $200, and large-sized editions of 2 generally for $2000 (some of the large sized editions will actually be original pieces of art and prices will vary a bit). Every single print is delivered with a certificate of authenticity numbered by the artist.

20 bucks! I’ve had a bit of a look and it seems to be an absolute bargain as most of the work is pretty fresh.

Have a look! http://www.20×200.com/